Since its launch on July 17th, Miaoya camera has been played by users from all walks of life, and its popularity is comparable to that of “a sheep has become a sheep”. According to the third-party data platform, as of now, the download volume of Miaoya camera in the Apple App Store has exceeded 5 million, ranking the top four in the social list, second only to WeChat, QQ and Xiaohongshu.
n the WeChat applet, users only need to pay 9.9 yuan and upload more than 20 personal photos, and then they can have an exclusive digital avatar, and then they can choose to generate the specified photo effect from various style templates provided by the system.
Many users on social platforms adopt early adopters and share their own experience. “AI is awesome! The generated picture is simply a real person with makeup! ” “It’s really similar, but it’s more of a strange feeling.” “With the wonderful duck camera, I instantly felt the blood loss of hippocampus and innocent blue in a single shot of four or five hours.” But there are also users who feel different after the experience and want to refund the money.
The out-of-circle of Miaoya camera has also made many new users enter the “super-long standby” mode. Since it was officially opened on July 17, the waiting time for generating pictures has been rising all the way, and it once took more than ten hours to release the film. In this regard, the official said that this is caused by the need to consume a lot of computing power in AI training.
Driven by ChatGPT, AI has become one of the hottest topics in China this year. Technology giants such as Alibaba, Baidu and JD.COM have entered the game, convinced that artificial intelligence will help them improve their existing services.
Zhang Dingding, an Internet industry commentator, said that this is the first popular AI consumer product in China after the appearance of Chat GPT. He said: “It is hard to say how long this popularity will last, but it is certain that there will be many similar products on the market because the threshold for such products is not high.”
Zhang added that users are keen to share photos generated by Miaoya on WeChat or Little Red Book, so this technology also has social attributes.
Miaoya is not the only AI service applet. Another applet, 45ai, launched last month also brought huge traffic. One of the photo styles it provides is the Barbie movie style that has recently exploded.
At the same time, it is still unknown whether the popularity of these artificial intelligence products can be transformed into sustainable profits. After the freshness, users can’t stay and pay for a long time, and it is difficult for AI applications to survive in a highly competitive environment.
Although it has only been on fire for less than half a month, Miaoya has a faint trend of cooling down. The WeChat and Baidu indexes show that after the heat reached its peak around July 25th, the index began to slowly decline. No matter the heat volume or the duration, Miaoya can hardly be regarded as an epoch-making application of ToC, but the waves it has caused in the public opinion field and the audience can indeed provide some reference for the C-end landing of AI.
First of all, in terms of products, if you want to generate AI photos through “Miaoya”, users must upload at least 20 personal photos, which may be a big challenge for male users.
Even if this requirement is met, the generated photos can’t meet the preferences of all consumers. The current score of Miaoya has dropped to a pitiful 2.1, and many bad reviews are due to the fact that many paying users feel that the photos have not achieved the expected results.
“I spent 9.9 yuan and waited for 11 hours. Miaoya’s camera photographed the bulge of my right arm bra. The clavicle was asymmetrical and the double eyelids were high and low.” A little red book user wrote in a post posted over the weekend.
More serious is the issue of personal privacy protection. Because AI portrait generation needs to collect a large number of users’ photo information, some users also express doubts and concerns about the risk of personal information disclosure. Miaoya’s original privacy agreement stipulates that it can use these contents “in any form, any medium or technology (now and in the future)”. Recently, however, the company revised the agreement, stipulating that photos can only be used to create digital images of users.
Post time: Aug-28-2023