Amazon has reportedly announced that it will be testing a small business search filter on its UK and US sites. The new feature is designed to help customers more easily filter search results to find products from small businesses when shopping in the Amazon store. The focus of this feature is to get products from manufacturers to consumers in as few steps as possible, treating dealers’ buying and selling as occupied profits that can be better passed on to consumers.
Small business brands need to meet the Small Business badge criteria set by Amazon and display the badge on their product’s search or details page in order to have this specific filter. Amazon introduced the Small Business Badge about a year ago to help customers more easily identify products from small business brands and artisans in the Amazon store. To earn a Small Business badge, brand owners need to register with the Brand Registry or Amazon Handmade. Once a business is recognized as a small business in the Amazon Store, all products under its registered brand will automatically receive a Small Business badge.
Post time: May-25-2023